What goes in a business case: the sections every one needs
The standard anatomy — problem, options, costs, benefits, risks, recommendation — and what belongs in each section.
Make the case. Get the yes.
A business case is a written argument for spending money, time, or effort on something — aimed at the person who can say yes. These guides cover the sections every case needs, how to lay out costs and benefits honestly, how executives actually read proposals, and the mistakes that sink good ideas.
All guides
Costs vs. benefits: laying them out honestly
How to present the numbers so decision-makers trust them — including the costs people usually forget to include.
Writing for decision-makers: how busy executives actually read proposals
Executives skim, skip, and decide fast. Structure your case so the answer survives a two-minute read.
Common business case mistakes that sink otherwise good ideas
Vague benefits, hidden costs, no comparison options, and other errors that make approvers say no.
A simple business case template, walked through section by section
Follow one generic example through a complete template so you can see how each section earns its place.